Is doing right all that matters in sustainability marketing? : the role of fit in sustainable marketing strategies
Year of publication: |
2023
|
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Authors: | Gleim, Mark R. ; McCullough, Heath ; Sreen, Naman ; Pant, Logan G. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-9
|
Subject: | Sustainability | Marketing strategy | Sustainability fit | Contingency theory | Nachhaltigkeit | Marketingmanagement | Marketing management | Nachhaltige Entwicklung | Sustainable development | Corporate Social Responsibility | Corporate social responsibility |
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