Is eCommerce boundary-less? Effects of individualism–collectivism and uncertainty avoidance on Internet shopping
From publicly available data, we identified two national culture dimensions, individualism–collectivism and uncertainty avoidance, and their interaction that influences Internet shopping rates across a wide spectrum of countries. Together, these factors accounted for 14% of the explained variance (on top of the combined variance of 63% explained by national income level, educational level, economic growth rate, unemployment rate, and crime rate) in predicting Internet shopping rates. For countries lower in uncertainty avoidance, individualist cultures show higher Internet shopping rates than do collectivist cultures. Implications for national- and Internet firm-level web design strategies are discussed. Journal of International Business Studies (2004) 35, 545–559. doi:10.1057/palgrave.jibs.8400104
Year of publication: |
2004
|
---|---|
Authors: | Lim, Kai H ; Leung, Kwok ; Sia, Choon Ling ; Lee, Matthew KO |
Published in: |
Journal of International Business Studies. - Palgrave Macmillan, ISSN 0047-2506. - Vol. 35.2004, 6, p. 545-559
|
Publisher: |
Palgrave Macmillan |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Lim, Kai H., (2004)
-
Web strategies to promote internet shipping : is cultural-customization needed?
Sia, Choon Ling, (2009)
-
RESEARCH ARTICLES - Web Strategies to Promote Internet Shopping: Is Cultural-Customization Needed?
Sia, Choon Ling, (2009)
- More ...