Is it assortment or overall satisfaction which fires online repatronage intention in the silhouette of social norms?
Sanjeev Prashar, Pranay Verma
| Year of publication: |
2020
|
|---|---|
| Authors: | Prashar, Sanjeev ; Verma, Pranay |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 4, p. 399-416
|
| Subject: | assortment satisfaction | overall satisfaction | repurchase intention | online retailing | social norm | Soziale Norm | Social norm | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Arbeitszufriedenheit | Job satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2020.111049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012512666