Is multichannel integration in retailing a source of competitive advantage? : a consumer perspective
Year of publication: |
2014
|
---|---|
Authors: | Andreini, Daniela ; Pedeliento, Giuseppe |
Published in: |
Handbook of research on retailer-consumer relationship development. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6074-8. - 2014, p. 471-489
|
Subject: | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Online-Handel | Online retailing | Kaufmotiv | Consumer motivation | Faktorenanalyse | Factor analysis | Italien | Italy |
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