Is Roger's adopter categorization optimal?
Lothar Knüppel; Oliver Hermsen
| Year of publication: |
2008
|
|---|---|
| Authors: | Knüppel, Lothar ; Hermsen, Oliver |
| Publisher: |
Osnabrück : Univ., Fachbereich Wirtschaftswiss. |
| Subject: | Innovationsdiffusion | Innovation diffusion | Zeit | Time | Qualitative Methode | Qualitative method | Marktsegmentierung | Market segmentation | Theorie | Theory |
| Extent: | 24 Bl. graph. Darst. |
|---|---|
| Series: | Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück. - Osnabrück : Univ., ZDB-ID 596215-8. - Vol. 2008/11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. Bl. 23 - 24 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003799314