Is satisfaction a necessary and sufficient condition to avoid switching? : the moderating role of service type
Year of publication: |
2020
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Authors: | Sánchez, Isabel ; Curras-Perez, Rafael |
Published in: |
European journal of management and business economics : EJM&BE. - Bingley : Emerald Publishing Limited, ISSN 2444-8494, ZDB-ID 2856989-1. - Vol. 29.2020, 1, p. 54-83
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Subject: | Utilitarian and hedonic services | Switching behaviour | Alternative attractiveness | Anticipated and post-purchase regret | Variety seeking | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1108/EJMBE-02-2018-0035 [DOI] hdl:10419/254187 [Handle] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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