Is scepticism a barrier to green purchase behaviour? : testing a comprehensive model in the Indian context
Year of publication: |
2023
|
---|---|
Authors: | Sinha, Ranendra ; Annamdevula, Subrahmanyam |
Published in: |
Society and business review. - Bradford : Emerald, ISSN 1746-5699, ZDB-ID 2243680-7. - Vol. 18.2023, 4, p. 668-690
|
Subject: | Environmental concern | Environmental knowledge | Green perceived value | Green-scepticism | Structural equation modelling | Willingness to pay more | Indien | India | Umweltbewusstsein | Environmental consciousness | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
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