The effects of service quality on student loyalty : the mediating role of student satisfaction
Subrahmanyam Annamdevula (School of Business Studies, Central University of Karnataka, Gulbarga, India), and Raja Shekhar Bellamkonda (School of Management Studies, University of Hyderabad, Hyderabad, India)
| Year of publication: |
2016
|
|---|---|
| Authors: | Annamdevula, Subrahmanyam ; Bellamkonda, Raja Shekhar |
| Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 11.2016, 2, p. 446-462
|
| Subject: | Service quality | Mediation effect | Student loyalty | Student satisfaction | Dienstleistungsqualität | Studierende | Students | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JM2-04-2014-0031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529498