Is that deal worth my time? : the interactive effect of relative and referent thinking on willingness to seek a bargain
Year of publication: |
2010
|
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Authors: | Saini, Ritesh ; Rao, Raghunath Singh ; Monga, Ashwani |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 1, p. 34-48
|
Subject: | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Verhaltensökonomik | Behavioral economics | Theorie | Theory |
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