Is there a European shopping-related lifestyle? : investigating the interaction between national culture and shopping-culture
Year of publication: |
2013
|
---|---|
Authors: | Laaksonen, Pirjo ; Hellén, Katarina ; Rodríguez Santos, María Carmen ; Abad-González, Julio ; Brockdorff, Noellie |
Published in: |
Consumption culture in Europe : insight into the beverage industry. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-2857-1. - 2013, p. 166-210
|
Subject: | Einkaufsverhalten | Shopping behaviour | Lebensstil | Lifestyle | Interkulturelles Marketing | Cross-cultural marketing | EU-Staaten | EU countries |
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