Not all adaptive selling to omni-consumers is influential : the moderating effect of product type
Year of publication: |
January 2017
|
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Authors: | Yurova, Yuliya ; Rippé, Cindy B. ; Weisfeld-Spolter, Suri ; Sussan, Fiona ; Arndt, Aaron |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 271-277
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Subject: | Salesperson | Adaptive selling | Retailing | Multichannel consumer | Omni-channel | Purchase intention | Russia | U.S. | Singapore | U.K. | Hedonic | Utilitarian | Konsumentenverhalten | Consumer behaviour | Singapur | Verkaufspersonal | Salespeople | Russland | Einzelhandel | Retail trade | Verkauf | Selling | USA | United States |
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