Perfect mothers? : the description of mothers in food advertising
Year of publication: |
2020
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Authors: | Lee, Jinhee ; Hong, Ji Mi ; Cheong, Hyuk Jun |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 4, p. 593-611
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Subject: | content analysis | Food advertising | framing theory | magazine advertising | mother images | Mütter | Mothers | Werbung | Advertising | Weibliche Arbeitskräfte | Women workers | Lebensmittel | Food | Printwerbung | Print advertising | Kinder | Children | Ernährungsindustrie | Food industry | Werbewirkung | Advertising effects |
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