Islamic advertising ethics violation and purchase intention
Year of publication: |
2015
|
---|---|
Authors: | Ghani, Eesha ; Ahmad, Basheer |
Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 1.2015, 2, p. 173-198
|
Subject: | customer offence | purchase intention | Islamic advertising | Konsumentenverhalten | Consumer behaviour | Islam | Werbung | Advertising | Ethik | Ethics | Islamisches Finanzsystem | Islamic finance | Werbewirkung | Advertising effects |
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