Islamic marketing : a challenger to the classical marketing canon?
Year of publication: |
2013
|
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Authors: | Wilson, Jonathan A. J. ; Grant, John |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 4.2013, 1, p. 7-21
|
Subject: | Marketing | Islamisch | Islamic | Marketingtheorie | Marketing theory |
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