Islamic marketing : a conceptual framework for political, cultural, and religious interrelatedness
Year of publication: |
[2015]
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Authors: | Sarofim, Samer ; Tolba, Ahmed |
Published in: |
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control. - Hershey, PA : Business Science Reference, an imprint of IGI Global, ISBN 978-1-4666-8139-2. - 2015, p. 130-148
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Subject: | Islamisches Wirtschaftssystem | Islamic economics | Interkulturelles Marketing | Cross-cultural marketing | Islamisch | Islamic |
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