Islamic marketing mix : is there a role for Islamic-based strategies?
Johari Bin Abdullah
Year of publication: |
2018
|
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Authors: | Johari Abdullah |
Published in: |
International journal of islamic marketing and branding. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2055-0944, ZDB-ID 2848397-2. - Vol. 3.2018, 1, p. 15-34
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Subject: | Islamic marketing | Halal | marketing strategies | Islamic marketing mix | Islam | Marketingmanagement | Marketing management | Islamisch | Islamic | Islamische Staaten | Islamic countries | Marketing |
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