Issues and challenges in rebranding of Malaysian street markets
Nur Atiqah Rochin Demong, Erne Suzila Kassim, Noor'ain Mohamad Yunus, Melissa Shahrom and Sri Fatiany Abdul Kader Jailani
| Year of publication: |
2021
|
|---|---|
| Authors: | Nur Atiqah Rochin Demong ; Erne Suzila Kassim ; Noor'ain Mohamad Yunus ; Shahrom, Melissa ; Sri Fatiany Abdul Kader Jailani |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 28.2021, 1/2, p. 206-217
|
| Subject: | street market | rebranding | open-air market | competitive advantage | retail market | Malaysia | Ambulanter Handel | Itinerant trade | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2021.115305 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012595197