Issues in defining and placing consumer brand engagement
Year of publication: |
2022
|
---|---|
Authors: | Cantone, Luigi ; Testa, Pierpaolo ; Marrone, Teresa |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2022.2022, 2, p. 135-172
|
Subject: | Brand equity | Brand feeling | Brand love | Consumer brand engagement | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
-
Rosado-Pinto, Filipa, (2020)
-
Hepola, Janne, (2017)
-
Does corporate social responsibility contribute to strengthen brand equity? : an empirical study
Bhattacharya, Subhajit, (2017)
- More ...
-
Strategie di sviluppo delle destinazioni turistiche e ruolo della marca territoriale
Testa, Pierpaolo, (2007)
-
Testa, Pierpaolo, (2006)
-
Cantone, Luigi, (2019)
- More ...