Issues in internet marketing

guest editor Kenneth R. Deans

The Internet, and its incorporation in whatmany of us refer to as ''traditional''marketing management, presents marketingmangers and academics with as manychallenges as it does opportunities.Personally, I believe we could have avoidedmuch of the hype and cut to the reality ofwhat was really happening and evolvingmuch sooner

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Year of publication:	c2003
Other Persons:	Deans, Kenneth R. (contributor)
Publisher:	Bradford, England : Emerald Group Publishing
Subject:	Marketingmanagement \| Marketing management \| Online-Marketing \| Internet marketing \| Internet \| Electronic Commerce \| E-commerce

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Extent:	Online-Ressource (125 p)
Series:	Marketing intelligence & planning ; v.21, no. 2
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Contents; Abstracts & keywords; Guest editorial; Internet based marketing research; A comparison of online and postal data collection methods in marketing research; Luxury branding on the Internet; Web site characteristics and business performance; E-relationships; E-trust; Electronic reproduction; Available via World Wide Web
ISBN:	0-86176-825-6 ; 978-0-86176-825-7
Source:	ECONIS - Online Catalogue of the ZBW

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