It ain't easy being green : macro, meso, and micro green advertising agendas
Year of publication: |
2012
|
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Authors: | Fowler, Aubrey R. ; Scheinbaum, Angeline Close |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 4, p. 119-132
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Subject: | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Werbung | Advertising | Umweltschutz | Environmental protection | Ethnologie | Ethnology | Werbewirkung | Advertising effects |
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