It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Klemens M. Knoferle; Eric R. Spangenberg; Andreas Herrmann; Jan r. Landwehr
| Year of publication: |
2012
|
|---|---|
| Authors: | Knoferle, Klemens M. ; Spangenberg, Eric R. ; Herrmann, Andreas ; Landwehr, Jan Rüdiger |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 1, p. 325-337
|
| Subject: | Ladengestaltung | Store design | Werbemusik | Advertising music | Zeit | Time | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530700