"It's incredible - trust me" : exploring the role of celebrity athletes as marketers in online social networks
Year of publication: |
2011
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Authors: | Hambrick, Marion E. ; Mahoney, Tara Q. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 10.2011, 3/4, p. 161-179
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Subject: | Lance Armstrong | Serena Williams | Sportmarketing | Sports marketing | Werbeträger | Advertising media | Sportler | Athletes | Celebrity-Werbung | Celebrity endorsement | Social Web | Social web |
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