Evaluation of reward programs based on member preferences and perceptions of fairness
Sarah Tanford, Eunmin Hwang, and Seyhmus Baloglu
| Year of publication: |
January 2018
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|---|---|
| Authors: | Tanford, Sarah ; Hwang, Eunmin ; Baloglu, Seyhmus |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 27.2018, 1, p. 106-126
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| Subject: | fairness | loyalty | reward program | segmentation | Theory of Justice | Gerechtigkeit | Justice | Beziehungsmarketing | Relationship marketing | Rawls-Gerechtigkeitstheorie | Rawls's theory of justice | Kundenbindungsprogramm | Loyalty program | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/19368623.2017.1329047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011848326