When "global" becomes a challenge : the role of freshness in food brand preference formation
Justina Baršytė, Ruta Ruzeviciute, Paulius Neciunskas, and Bodo B. Schlegelmilch
| Year of publication: |
2023
|
|---|---|
| Authors: | Baršytė, Justina ; Ruzeviciute, Ruta ; Neciunskas, Paulius ; Schlegelmilch, Bodo B. |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 31.2023, 4, p. 23-35
|
| Subject: | global brands | freshness | purchase intentions | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Internationales Marketing | International marketing | Lebensmittel | Food | Markenimage | Brand image | Globalisierung | Globalization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X231179149 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014435070