It's uphill all the way to the top, regardless of mountain size : RepositBox's search for a suitable path to go to market
Year of publication: |
2015
|
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Authors: | Ensign, Prescott C. ; Robinson, Nicholas P. |
Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 18.2016, 1, p. 2-13
|
Subject: | Case study | Marketing | Entrepreneurial marketing | Venture creation | Opportunity recognition | Business development | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Entrepreneurship | Entrepreneurship approach |
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