"It was not that long!" : the effects of the in-store TV screen content and customers emotions on consumer waiting perception
Year of publication: |
2015
|
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Authors: | Borges, Adilson ; Herter, Márcia Maurer ; Chebat, Jean-Charles |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 22.2015, p. 96-106
|
Subject: | Retail environment distracters | Emotions | Perceived waiting time | Waiting satisfaction | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing |
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