Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice
| Year of publication: |
2007
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|---|---|
| Authors: | Chernev, Alexander |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 33.2007, 4, p. 430-444
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