Japanische Unternehmen in Europa : der Markteintritt eines heterogenen Wettbewerbers
Claudia Burger. Mit einem Geleitw. von Horst Albach
| Year of publication: |
1998
|
|---|---|
| Authors: | Burger, Claudia |
| Publisher: |
Wiesbaden : Gabler Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Kfz-Industrie | Automotive industry | Industrieökonomik | Industrial organization | Spieltheorie | Game theory | Japan | Europa | Europe | Theorie | Theory | Kfz-Markt | Automotive market | Struktur-Verhalten-Ergebnis- Paradigma | Structure-conduct-performance paradigm | Kraftfahrzeugindustrie | Auslandsmarkt | Markteintrittsstrategie | Deutschland |
| Extent: | XIX, 300 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 281 - 300 kart. : DM 108.00, sfr 96.00, S 788.00 |
| ISBN: | 3-8244-6726-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000662223