Joint mail-in rebate decisions in supply chains under demand uncertainty
Qin Geng; Suman Mallik
Year of publication: |
2011
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Authors: | Geng, Qin ; Mallik, Suman |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 20.2011, 4, p. 587-602
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Subject: | supply chain management | mail-in rebate | marketing-operations interface | newsvendor model | retailing | Lieferkette | Supply chain | Lagerhaltungsmodell | Inventory model | Einzelhandel | Retail trade | Rabatt | Rebate | Lagermanagement | Warehouse management |
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