Managing television commercial inventory under competition : an equilibrium analysis
Qin Geng, Suman Mallik
Year of publication: |
2019
|
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Authors: | Geng, Qin ; Mallik, Suman |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 50.2019, 1, p. 170-201
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Subject: | Game Theory | Inventory Management | Television networks | Uncertainty | Spieltheorie | Game theory | Lagermanagement | Warehouse management | Fernsehen | Television | Lagerhaltungsmodell | Inventory model | Nash-Gleichgewicht | Nash equilibrium |
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