Joint ventures as key entry strategy in international markets : a critical assessment of success and failure
Year of publication: |
2008
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Authors: | Gautam, Amit |
Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 2.2008, 1, p. 11-19
|
Subject: | Joint Venture | Joint venture | Technologietransfer | Technology transfer | Strategische Allianz | Strategic alliance | Immaterielle Werte | Intangible assets | Markteintritt | Market entry | Indien | India |
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