Role of divergence and relevance in advertising creativity
Pravin Chandra Singh and Amit Gautam
| Year of publication: |
2019
|
|---|---|
| Authors: | Singh, Pravin Chandra ; Gautam, Amit |
| Published in: |
IIMS journal of management science. - New Delhi : Diva Enterprises Pvt. Ltd., ISSN 0976-030X, ZDB-ID 3049871-5. - Vol. 10.2019, 3, p. 149-159
|
| Subject: | Advertising creativity | divergence | relevance | artistic value | flexibility | Kreativität | Creativity | Werbung | Advertising | Werbewirkung | Advertising effects | Künstler | Artists | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5958/0976-173X.2019.00012.5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012488725