Jordanian pharmaceutical companies : are their marketing efforts paying off?
Mustafa S. Al-Shaikh, Ivonne M. Torres, Miguel A. Zuniga, and Ayman Ghunaim
| Year of publication: |
2011
|
|---|---|
| Authors: | Al-Shaikh, Mustafa ; Torres, Ivonne M. ; Zuniga, Miguel A. ; Ghunaim, Ayman |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 28.2011, 2, p. 174-189
|
| Subject: | Pharmaindustrie | Pharmaceutical industry | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Jordanien | Jordan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009241937