Journal positioning meta-issues as evolving contexts : organizational marketing at the crossroads
Year of publication: |
February 2018
|
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Authors: | Lichtenthal, J. David ; Tzempelikos, Nektarios ; Tellefsen, Thomas |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 69.2018, p. 40-52
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Subject: | Anniversary issue | Journal proliferation | Editorial posture | Editorial policy | Scholar | Business education | Scholar career management | Business marketing | Industrial marketing | Antecedent market phenomenon | Marketing | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics | B-to-B-Marketing | Business-to-business marketing | Fachzeitschrift | Journal | Karriereplanung | Career development | Betriebswirtschaftsstudium | Graduate business education | Marketingtheorie | Marketing theory |
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