Just-in-time selling construct : definition and measurement
Kenneth W. Green; R. Anthony Inman; Gene Brown
| Year of publication: |
2008
|
|---|---|
| Authors: | Green, Kenneth W. ; Inman, R. Anthony ; Brown, Gene |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 2, p. 131-142
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Just in Time | Just in time | Verkauf | Selling |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003701295