Justice and trustworthiness factors affecting customer loyalty with mediating role of satisfaction with complaint handling : Zalo OTT Vietnamese customer case
Year of publication: |
2023
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Authors: | Nguyen Ngoc Quang ; Dao Cam Thuy |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 10.2023, 2, Art.-No. 2211821, p. 1-15
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Subject: | justice theory | loyalty | Satisfaction with complaint handling | trustworthiness | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Mobilkommunikation | Mobile communications | Vertrauen | Confidence | Gerechtigkeit | Justice |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2023.2211821 [DOI] hdl:10419/294439 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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