Extent: | VIII, 216 Seiten graph. Darst. 24 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Einführung |
Language: | German |
Notes: | Literaturverz. S. 199 - 211 |
ISBN: | 3-486-20628-1 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000081708