Kaufprozesse im Electronic Commerce : Einflüsse veränderter Kundenbedürfnisse auf die Gestaltung
Jasmin Claudia Korb
| Alternative title: | Electronic Commerce |
|---|---|
| Year of publication: |
2000 ; 1. Aufl
|
| Authors: | Korb, Jasmin Claudia |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] |
| Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Asymmetrische Information | Asymmetric information | Handelsmarketing | Retail marketing | Mobile Marketing | Mobile marketing | Signalling | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Deutschland | Germany | Entscheidung unter Unsicherheit | Decision under uncertainty | Electronic Shopping | Verbraucherinformation | Kaufverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 248 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diss., 2000 u.d.T.: Korb, Jasmin Claudia: Electronic Commerce |
| ISBN: | 3-8244-7234-1 |
| Classification: | Marketing ; Betriebswirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001516337