Keep it real : assessing destination image congruence and its impact on tourist experience evaluations
Year of publication: |
2023
|
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Authors: | Li, Yong ; He, Zeya ; Li, Yunpeng ; Huang, Tao ; Liu, Zuyao |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 97.2023, p. 1-20
|
Subject: | Destination image congruence | Online review | Projected image | Received image | Text-similarity index | Tourist experience | Markenimage | Brand image | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Herkunftsbezeichnung | Designation of origin | Destinationsmanagement | Destination management | Firmenimage | Corporate reputation |
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