The image of Taiwan as a travel destination : perspectives from mainland China
Year of publication: |
2013
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Authors: | Song, Hanqun ; Hsu, Cathy H. C. |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 3/4, p. 253-271
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Subject: | destination image | perceived image | projected image | Chinese traveler | travel magazine | Taiwan | mainland China | China | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Internationaler Tourismus | International tourism | Destinationsmanagement | Destination management | Tourismus | Tourism | Herkunftsbezeichnung | Designation of origin |
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