Kellogg on branding in a hyper-connected world
Year of publication: |
[2019]
|
---|---|
Other Persons: | Tybout, Alice M. (ed.) ; Calkins, Tim (ed.) |
Publisher: |
Hoboken, New Jersey : John Wiley & Sons, Inc. |
Subject: | Markenführung | Brand management | Erfolgsfaktor | Success factor |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 Online-Ressource (xxviii, 338 Seiten) Illustrationen |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based on publisher supplied metadata and other sources. |
ISBN: | 978-1-119-53328-3 ; 978-1-119-53329-0 ; 978-1-119-53318-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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