Marken-Power : warum Aldi, Ikea, H&M und Co. so erfolgreich sind
Michael Jary; Dirk Schneider; Andrew Wileman
| Alternative title: | Retail power plays <dt.> |
|---|---|
| Year of publication: |
1999
|
| Authors: | Jary, Michael ; Schneider, Dirk ; Wileman, Andrew |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Einzelhandel | Markenpolitik | Erfolgsfaktor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 279 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus dem Engl. übers |
| ISBN: | 3-409-19587-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000680954