KEY ACCOUNT MANAGEMENT
Year of publication: |
1998
|
---|---|
Authors: | Cahill, Dennis J. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 15.1998, 3, p. 205-214
|
Publisher: |
MCB UP Ltd |
Subject: | Communications | Competitive advantage | Key accounts | Learning organizations | Marketing concepts | Organizational development |
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