Key Account Management - Das Praxishandbuch B2B
Year of publication: |
2017 ; 1. Auflage
|
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Authors: | Reintgen, Stefan |
Institutions: | Wiley-VCH (publisher) |
Publisher: |
Weinheim : WILEY Wiley-VCH Verlag GmbH & Co. KGaA |
Subject: | Key-Account-Management | Key account management | Kundengruppenmanagement | Business-to-Business-Marketing |
Description of contents: | Table of Contents [external.dandelon.com] |
Extent: | 1 Online-Ressource (xxiii, 91 Seiten) Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 978-3-527-81385-8 ; 978-3-527-50902-7 ; 978-3-527-50902-7 |
Classification: | Handel |
Source: | ECONIS - Online Catalogue of the ZBW |
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