Key-account-management in business markets: an empirical test of common assumptions
Year of publication: |
2008
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Authors: | Ivens, Björn Sven ; Pardo, Catherine |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 23.2008, 5, p. 301-310
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