Key account management in the 21st century
Year of publication: |
2007
|
---|---|
Authors: | Fields, Ingrid J. ; DiLauro, Jason ; d'Amico, Michael F. ; Orr, Linda M. |
Published in: |
Company and customer relations. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99278-1. - 2007, p. 116-134
|
Subject: | Key-Account-Management | Key account management | Kundenwert | Customer value | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing |
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