Learning from your customers : building market feedback into strategy and innovation
Year of publication: |
2007
|
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Authors: | DiLauro, Jason ; Orr, Linda M. |
Published in: |
Company and customer relations. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99278-1. - 2007, p. 104-115
|
Subject: | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Lieferkette | Supply chain |
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