Key-Account-Management : some classical assumptions revisited
Björn Sven Ivens
| Year of publication: |
2004
|
|---|---|
| Authors: | Ivens, Björn Sven ; Pardo, Catherine |
| Publisher: |
Nürnberg : Univ. Erlangen-Nürnberg, Betriebswirtschaftliches Inst., Lehrstuhl für Marketing |
| Subject: | Kundengruppenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 25 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004396882