Key account management : the definitive guide
Year of publication: |
2007 ; 2. ed.
|
---|---|
Authors: | McDonald, Malcolm ; Woodburn, Diana |
Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
Subject: | Kundengruppenmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Integriertes Key-Account-Management
Abegglen, Christian, (2011)
-
Key account management : tools and techniques for achieving profitable key supplier status
Cheverton, Peter, (2015)
-
Kundenwert : Grundlagen, innovative Konzepte, praktische Umsetzungen
Günter, Bernd, (2006)
- More ...
-
Key account management : the definitive guide
Woodburn, Diana, (2011)
-
Strategic account plans : their crucial role in strategic account management
McDonald, Malcolm, (2014)
-
Key customers : how to manage them profitably
McDonald, Malcolm, (2001)
- More ...