Key account management : the definitive guide
Malcolm McDonald and Diana Woodburn
| Year of publication: |
2007 ; 2. ed.
|
|---|---|
| Authors: | McDonald, Malcolm ; Woodburn, Diana |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Kundengruppenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 389 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Frühere Ausg. u.d.T.: Key customers |
| ISBN: | 0-7506-6246-8 ; 978-0-7506-6246-8 |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004114557