Key customers : how to manage them profitably
Year of publication: |
2001 ; repr.
|
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Authors: | McDonald, Malcolm ; Rogers, Beth ; Woodburn, Diana |
Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
Subject: | Kundengruppenmanagement |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Key-Account-Management in der Konsumgüterindustrie
Gegenmantel, Rolf, (1996)
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Rieker, Stephen A., (1995)
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Oberstebrink, Tim, (2008)
- More ...
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Key account management : the definitive guide
Woodburn, Diana, (2011)
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Strategic account plans : their crucial role in strategic account management
McDonald, Malcolm, (2014)
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Key account management : the definitive guide
McDonald, Malcolm, (2007)
- More ...